Eljae Studio

Aluna Wellness

Aluna Wellness

The Project

Aluna Wellness specializes in therapeutic massages and salt stone therapy, with a focus on maternity services. This logo references both a moon and the Himalayan salt stones used in the massages.

The Design Process

I started the design process by providing the client with sample text mock-ups and several watercolor options for the background circle.

Text Options
Watercolor circles

The client picked the top middle watercolor piece and I made some tweaks to the color in Photoshop.  Then, I vectorized the image in Illustrator so the logo would be fully scalable for signs and printed advertisements.

Close up on the Watercolor

The Final Logo Design

Aluna Wellness Full Logo